If you’ve been dabbling in online video marketing and have a few marketing videos hosted at YouTube, you may be ready for the next step: creating a YouTube channel. A YouTube channel is like a sophisticated form of an online profile. At its most basic, the channel displays your user name, profile, and thumbnails of your Web video collection. In fact, all registered YouTube users have a basic channel. You can check your own channel by signing into YouTube, clicking on your user name (in the upper-right corner of the screen), and selecting “Account.” However, who wants to settle for being basic? Let’s take a look at a couple of companies that have taken their YouTube channels to more creative heights.
Best Buy’s Geek Squad is successfully using social media and YouTube to reach consumers.Geek Squad uses online videos to share short, “Two Minute Miracle” youtubeuser consumer electronics tips with viewers while also building brand loyalty in the process. After all, if you subscribe to Geek Squad’s channel and regularly learn about consumer electronics from these geeky techs, who are you going to call when you need help on more challenging computer or home theatre installation tasks?
The background of Geek Squad’s channel features the Geek Squad logo which is immediately recognizable and brands the channel appropriately. In the center of the screen is a current Web video alongside smaller thumbnails of other recent marketing videos uploaded by Geek Squad. As you explore the page, you’ll see “modules” containing additional information such as the Geek Squad profile, recent activity, comments, and subscribers.
Another example is the Big Cat Rescue channel, or Big Cat TV. This channel has been customized even further than Geek Squad’s. You’ll notice a graphic header across the top of the channel as well as the familiar modules such as the user’s profile and Web video list. The primary video automatically plays, music blaring. The creator of this channel also incorporated a “donate now” image as well as links to affiliated Web sites and social media accounts. Note that these are “nofollow” links, so including the links does not improve your site’s ranking. Include links not for SEO but for building relationships with your viewers.
Viewers can reach a YouTube channel by clicking on your user name after discovering one of your online YouTube videos. If they like what they see, they can then subscribe to the channel where your relationship building begins. Subscribers are notified of new videos thus increasing the likelihood of future views of your marketing videos!
What’s more, you can even embed your YouTube channel, or another YouTube user’s channel into a Web site just as you embed individual videos. Consider creating a YouTube channel and then embedding it into your Web site or blog. This allows your existing visitors to easily browse through your Web video collection without having to leave your site.Meanwhile, your channel remains discoverable on YouTube, potentially sending YouTube viewers to your Web site for additional information.
Ready to take your existing YouTube channel to new heights?Start by logging into YouTube and going into your account settings area. Once in Account Settings, find the Edit Channel link in the main pane just below Insight. This takes you to the Edit Channel Info screen which displays basic information about your channel such as its URL and type. Click on the Channel Design link. Inside the editing area, you’ll see your channel’s basic layout with default modules, each of which can be edited or removed. Along the top of the page are tabs (Edit Channel, Settings, Themes and Colors, and Modules). Explore these tabs and customize your channel with your logo, color scheme, and other preferences.