Choose a Web Hosting Provider
A web hosting company, just like any other commercial business, is a for-profit enterprise. The company hooks web sites to the world wide web, but that’s just the start of your relationship with your provider. In fact, your provider (at least a good one) works with you as you build your on-line business Web Hosting UK.
And a good provider wants you to be successful as much as you do. Unfortunately, not all hosting companies share the same business values and some are downright unethical, placing your web-based business in danger and lessening your chances for on-line success.
So what should you expect from your web host? Honesty, integrity, concern, help and a corporate friend that puts your best interests first.
Green Hosting Technology
The air is getting dirtier. The seas are turning black. Clean drinking water is scarce in many places in the world and we all have a responsibility to use less energy. It’s the ethical thing to do.
So, to start, look for a provider company that shows concern for the environment today and in the future – a provider that employs green tech to deliver services to you. What to look for?
more renewable energy sources like wind turbines and cold water cooling for web host servers
Energy Star rated, highly efficient servers, which are nothing more than huge hard drives on which your web site resides on the server side
responsible disposal of outdated equipment to prevent heavy, toxic metals from seeping into our water supplies
an ethical, corporate value to employ the least amount of energy while delivering the highest quality of service
Green hosting services are the future. Only a few hosts employ green technology end-to-end. Choose one of these vanguard companies. That commitment to a cleaner future makes an ethical statement about what’s important to the web hosting company’s management team.
More Shared Access
A web hosting company is a collection of servers – huge hard drives that connect web sites to the world wide web.
Now servers cost money and energy efficient servers cost a LOT of money. So, there’s always the temptation to stuff as many web sites onto a server as possible. In fact, it’s not at all unusual for some web hosts to cram 3,000 web sites onto a single server to recoup the cost of that server as quickly as possible.
The problem with loading up a single server with a few thousand web sites is accessibility to server assets. For example, a server uses a common CPU – central processing unit. If the server is overloaded, you may not get instant access to your server’s CPU, and neither will site visitors.
Bandwidth is another shared asset – how quickly does your web site interact with site visitors. Studies show that 90% of web surfers will sit through a 10-second download while only 10% will sit through a 30-second download. In the space of 20 seconds, you can lose 80% of visitors trying to access you site because the web host has placed so many web sites on your server that adequate bandwidth isn’t always available.
And you lose site visitors. If you use a shared hosting account to store your web site, ask about the number of other websites that’ll be competing for access to shared, server side resources. You want your fair share and so do site visitors.
Take a Test Drive
An ethical provider doesn’t want a bunch of unhappy clients. It wants happy, satisfied buyers of the host’s services.
An ethical provider company will let you try out the back office while providing a money back guarantee. A 30-day, money back guarantee shows that the web host cares about client satisfaction more than making a few extra bucks.
If a provider you’re considering doesn’t offer a cash back refund, find an ethical provider that does the right thing – every time.
Also, take a look at the terms of service (TOS) of any web host you consider. Most lock you into a 12- or 24-month contract with lots of boilerplate and fine print so tiny no one can read the real TOS.
If you’re locked in to a long-term contract, you continue to pay a monthly hosting fee even if you take your site down! Does that sound fair to you? Does it sound ethical?
An ethical provider doesn’t want to lock in customers. It wants customers who are happy with the delivery of services and stay because they get their money’s worth every month.
Also, watch out for teaser rates – a big come on to get you to sign up at $4.95 a month for six months, at which point the hosting fee jumps to $39.95 every 30 days. Does that sound like a company you want as your on-line partner? Sounds highly unethical but a lot of web hosts tease you in to signing up before hitting you with a whopping jump in your monthly hosting fee.
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